You might have seen this guy around lately. This is Kayode Ewumi, an actor who starred in the BBC Three web series Hood Documentary. Though the video debuted in the summer of 2016, and the first use of the "Roll Safe" meme was documented a few months later, it's really taken off in the past couple weeks. In general, the meme specializes in advice so terrible it's kind of genius, which is why it goes so well with the knowing smile and forehead tap. As usual, the internet has had a lot of fun perpetuating and remixing the imagery and the associated text.






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