1. The X-Files
When Dwight snagged a pack of cigarettes from the fish mounted on the wall of his Sanctuary bedroom during Sunday night's Hostiles and Calamities episode, the label on the carton read, "Morley." The Morley brand of cigarettes is popularly known for being created on the X-Files TV Show.

The brand of cigarettes have been featured on the AMC series several times in the past, especially when Daryl Dixon has a smoke. It's another way of drawing parallels between Dwight and Daryl.

(source comicbook)

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